The Gift is an
evidence-based program for Louisiana birthing facilities designed to increase breastfeeding rates and hospital success by improving the quality of their maternity services and enhancing patient-centered care.


  • No cost resources and a framework to help birthing facilities improve breastfeeding outcomes.
  • Technical Assistance around policy development and implementation and support for pursuit of Baby-Friendly™ designation.
  • Access to valuable training.
  • Recognition in the form of Gift designation.
  • Meet national quality measures and standards.
  • Increase quality of maternity services in a cost-neutral way.
  • Competitive edge in an outcomes-based health care environment.
  • A way to meet the growing demand from mothers for breastfeeding support.


Ochsner Baptist Earns Gift Designation!

On March 18, 2014, the Bureau of Family Health officially recognized Ochsner Baptist as a Gift Designated facility at an award presentation attended by staff, physicians and administrators.

Ochsner Baptist has worked hard to implement The Gift's Ten Steps, and has seen an increase in their breastfeeding rates over time. For the month of February, Ochsner Baptist reported a breastfeeding initiation rate of 85% and an exclusive breastfeeding rate of 65%.

MotherBaby Summit Coming to Louisiana!

The MotherBaby Summit is coming to Louisiana on June 20, 2014!  It will feature Barbara L. Philipp MD, FAAP, FABM and include important topics like:

  • AAP on Breastfeeding and the Use of Human Milk
  • CDC's Breastfeeding Report Card
  • CDC's mPINC Survey
  • Baby-Friendly Hospital Initiative
  • Joint Commission's Perinatal Core Measure
  • Banning the Bags
  • How to use PDSAs to drive change in a practice setting

This invitation-only event will be held in New Orleans. Invitations will be sent out electronically soon. For questions and more information on breastfeeding in Louisiana, email Marci Brewer at

Lafayette General Gets Re-Designated!

Lafayette General Medical Center was recently re-designated by the Bureau of Family Health. LGMC has been a Gift Designated facility since 2008.  Since LGMC's first designation, they have seen a steady increase in their breastfeeding rates and mPINC scores.  LGMC also provides comprehensive lactation support for their breastfeeding employees.  


The Gift will be conducting 4 in-person regional trainings this June, in Shreveport, Monroe, Houma and New Orleans. Check back soon for details!